Cadbury Dairy Milk
Brand Elements - Slogan The remarkable slogan of Cadbury Dairy Milk is "a glass and a half of milk in every bar". The symbol of the slogan can be seen on their packaging wherein two glasses, one is full and another one is half full, pouring in the word "Milk". Before the latest logo, the symbol of the slogan can be seen pouring in a chocolate cube. The taste of Cadbury Dairy Milk will give justice to its slogan because you can really taste the milkiness of the chocolate in every bite.
Brand Elements - Jingle Cadbury has no specific jingle, maybe it depends on the country where they advertise. Here in the Philippines, they use the song "Two Little Hearts Go Boom" as their jingle and it came out very remarkable to the mind of people. The tune are easy to follow as well as the lyrics of the song is simple to memorize.
Brand Element - Brand Logo In 1951, Cadbury introduced their famous signature and slightly refreshed packaging. The logo of Cadbury has started as very simple print. In 2003, Cadbury brings a very new look for their logo with a brighter purple, started using a liquid like 3D back ground with a slight curved Dairy Milk font and a glass and a half image pouring a cube of chocolate. Then changes are done, they have arrived with the new version of their logo last 2013 that is used until today.
In June 1905 in England, Cadbury made its first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's best selling product by 1914. George Cadbury Junior, responsible for the development of the bar, has said "All sorts of names were suggested: Highland Milk, Jersey and Dairy Maid. In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk bar, to advertise the bar's higher milk content.
Cadbury Dairy Milk - Say It With Chocolate
¿Imaginas que alguien te regala una tableta de chocolate y que al abrirla hay un mensaje impreso? Eso mismo lo ha hecho realidad Cadbury. La gente podía decidir qué mensaje poner y un señor muy amable seleccionaba las tipografías como antaño, accionaba la prensa y ¡tachán! el mensaje quedaba impreso en el chocolate.