A gender-neutral packaging redesign for Proactiv Solution, an acne treatment system. The new bottles were designed to appeal to teenagers—Proactiv’s target market—by utilizing the more sophisticated look of a beauty product in place of its current.
I spotted this "Fresh and Lively" package design for Starbucks 3 Region Blend at the Union Station store in LA. After a brief reach out to our friends at Starbucks, we have an exclusive look at the design.
Using the tea itself to represent the environment from where the tea comes from, smart and creative. Very effective as it is different and creates a deep root emotion within the tea and identity. Good use of colour to represent the type of tea.