Max Huber (logo for la Rinascente).

Max Huber (logo for la Rinascente).

Dieter Rams "As Little Design As Possible" http://www.phaidon.com/store/design/as-little-design-as-possible-9780714849188/ $90

Dieter Rams "As Little Design As Possible" http://www.phaidon.com/store/design/as-little-design-as-possible-9780714849188/ $90

606 universal shelving system by dieter rams Rams’ ten principles of “good design”: Is innovative, Makes a product useful, Is aesthetic, Makes a product understandable, Is unobtrusive, Is honest. Is long-lasting, Is thorough down to the last detail, Is environmentally friendly, Is as little design as possible

606 universal shelving system by dieter rams Rams’ ten principles of “good design”: Is innovative, Makes a product useful, Is aesthetic, Makes a product understandable, Is unobtrusive, Is honest. Is long-lasting, Is thorough down to the last detail, Is environmentally friendly, Is as little design as possible

Different kinds of physical buttons and dials to consider.

Different kinds of physical buttons and dials to consider.

Dieter rams Braun Shaver. Incredibly perfect.

Dieter rams Braun Shaver. Incredibly perfect.

Dieter Rams; Enameled Aluminum and Laminate Desk for Vitsoe, 1957.

Dieter Rams; Enameled Aluminum and Laminate Desk for Vitsoe, 1957.

Braun Japan goes sexy and simple with their website

Braun Japan goes sexy and simple with their website

Dieter Rams. the legendary designer of Braun. inspired Jonathan ive (apple) in designing all his i-devices

Current Obsessions: A Heady Summer

Dieter Rams. the legendary designer of Braun. inspired Jonathan ive (apple) in designing all his i-devices

Dieter Rams

Dieter Rams

Paul Rand • Initiated the idea to move America into a modern design aesthetic • Used complex shapes and kept things very asymmetrical • Tried to understand the value of the ordinary • Used signs and symbols to translate a visual communication • “integration of form and function for effective communication”

Paul Rand • Initiated the idea to move America into a modern design aesthetic • Used complex shapes and kept things very asymmetrical • Tried to understand the value of the ordinary • Used signs and symbols to translate a visual communication • “integration of form and function for effective communication”

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