It seems I have a thing for liking simple types of fonts. This type puts the word into use by making everything outside of the "focus" circle blurry and everything inside of it super sharp and easy to read. The circle acts as a view finder for cameras as
This is one of the best logos I've seen in a while. It's very simplistic, but incorporates the clever clock hands to depict the Y. Also a great brand name. I love visual 'tricks'. Only clever, simple ones, though.