𝐓𝐡𝐞 𝐝𝐚𝐫𝐤 𝐬𝐞𝐜𝐫𝐞𝐭 𝐚𝐛𝐨𝐮𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐏𝐞𝐨𝐩𝐥𝐞𝐬 𝐛𝐮𝐲 𝐛𝐫𝐚𝐧𝐝 𝐧𝐨𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠. • 🙄So, why do people buy things? • 🌠Celebrating––A milestone related to personal health, work, or finance. • 🌠Moving––To a new home, apartment, or city. • 🌠Gifting––For a friend, family member, colleague, or significant other. • 🌠Behavioral Change––To start a hobby, improve health, or quit a habit. • 🌠To Enhance One of Our Senses––Sight, Hearing, Smell, Taste.
What BRAND need to KNOW 😱 • Many emerging entrepreneurs understand one thing: 🚀 • ✔️they need to build a brand. • ✔️A business is much more than the goods and/or services you provide. • All of this equals brand💖 • WHICH IS MORE IMPORTANT, “BRAND” OR “PRODUCT”?🙄 • Many people have internalized “brand” over “product” for a long time. 🏆 • However, I would argue that it’s brand and product.🤨 • The Nike swoosh really matters,✔️ • HOW MUCH DOES THE PRICE OF A PRODUCT.