It has a great tranquil, soft beauty. I love the simple black & white color scheme. I especially love how the only thing black are the tree branches,so with the white fill of the A & the white background, it's creating great negative space.
Halftone has been applied to the image - model, cityscape, lightbulb and whirl. Green, teal and black. Simple and basic application of text information. The logo doesn& take way from the poster, it remains quite subtle but in the same breath important.