This is a picture of the HOLLYWOODLAND sign filled with history. It predates 1949 when the “LAND” was removed, and was taken from the air high enough to see the radio and TV tower and building atop Mt. Lee. On the Burbank side, Forest Lawn was only opened in 1952, so the street that is now Forest Lawn Drive was then an access road to the remaining part of the private Rancho Providencia south of the Los Angeles River. The main street perpendicular to the river at the left top is South Mariposa.
Hollywood Sign, 1923- has been standing tall on Mount Lee for 93 years. Wasn’t originally meant 2b a landmark but rather an ad 4 a new housing development that read, HOLLYWOODLAND. T. Fisk Golf designed the sign 4 real estate developers Woodruff & Shoults. It cost $21,000 to do so. Since it was an ad, it was only supposed to be up for less than a yr but it began 2b viewed as a symbol of LA, especially the American cinema. Hollywood Chamber of Commerce chose to restore it in 1949 & again in 78.
Just when we think we’ve seen every photo of the Hollywoodland sign...along comes this one. It’s literally Hollywood history in the making—a shot of the Hollywoodland sign being constructed in 1923. I wonder if these guys realized they were building an icon.