Business practices

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1mo
Branding mini-lesson: brand values vs. brand pillars (free guide included)
Grab the Free Brand Persona Guide to craft both your brand values and brand pillars + much more. You'll also define your brand personality and brand archetype. The goal of the guide is to make connecting with your dream cusomer more authentic by humanizing your brand.
Marketing is not advertising.
Many people are confused as to what marketing truly is. To clarify, marketing is not advertising. There is so much more to this field than promotion. In fact, while advertising is important, it is merely a single part of the greater marketing mix. Marketing is about the product. It's about research, data collection, data analysis, consumer behaviour, strategy, positioning, place, people, pricing, the consumer journey, storytelling, branding, brand management, and so much more.