There is no direct frequently asked questions page on the site, you have to dig deep or search on other media to get the answer you're looking for
the menu on the top left side is very messy, everything is put together in a box which makes it very confusing to find your way around the page.
The advertisements on the website are very white, in the sense that there are no people of color visible on the page. It's not inclusive, since a lot of people on the Netherlands are POC.
The NS is known for its trains and railway system, their site only shows how to get from one station to the other. To see how you get to the departure station, you have to go to another website, which makes the site kind of dependent to the other.
Even though the english version is elaborate, there are still many names and some instructions in Dutch, which can cause a big misunderstanding for people who don't know Dutch since they won't know how to activate their card
It's very easy to change languages on the site which makes it easier for internationals to understand what's going on. In spite of many other companies the English version of the site is almost as elaborate as the Dutch version.
The design is very sleek and calming, it's easy to utilize and everything is good proportioned so it looks aesthetically pleasing to the eye.
The site shows right away if there are some disturbances, disruptions or maintenance work so travelers can see right away if their route is affected.
It's very convenient to have all of the offers and a brief info about them in the banners on top of the page. It also gives you the option to read more about it, in case you want to know more about the deal. However if you're sure about the offer you can directly get it since they also put a button to pay directly
The site is very self-evident, you know exactly what to do to get the information you want. The different categories shown on the site guide you to the right section of the website.