Old Time Aunt Jemima Pancake Flour Ad. //Archetype: a very typical example of a certain person or thing. Mammy: Southern United States archetype for a black woman who worked as a nanny, often for a white family nursing the family's children.
Aunt Jemima In the They employed a real person to portray Aunt Jemima in their marketing scheme. Nancy Green, born a slave in Kentucky in became the first "real" Aunt Jemima. She impersonated Aunt Jemima until her death in
Nancy Green a former slave, was employed in 1893 to promote the Aunt Jemima brand by demonstrating the pancake mix at expositions and fairs. She was a popular attraction because of her friendly personality, great story-telling, and warmth.