Paul Rand (1914-1996), IBM, lithograph in colours,1982.

Paul Rand (1914-1996), IBM, lithograph in colours,1982.

Paul Rand's silouette is sooo creative!  Take a close look and the texts to see what you can think of

Paul Rand's silouette is sooo creative! Take a close look and the texts to see what you can think of

NDA 2014 Communication Design winner Office - IBM Smarter Planet - on The National Design Awards Gallery

NDA 2014 Communication Design winner Office - IBM Smarter Planet - on The National Design Awards Gallery

The Cognitivie Puzzles Ogilvy campaign for IBM Software, yum! Illos by HORT & Carl De Torres.

The Cognitivie Puzzles Ogilvy campaign for IBM Software, yum! Illos by HORT & Carl De Torres.

IBM Smarter Planet   |  The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

IBM Smarter Planet | The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

Office collaborated with Ogilvy & Mather New York to create a visual vocabulary for IBM’s Smarter Planet campaign influenced by Paul Rand’s original design vision for the company

Office collaborated with Ogilvy & Mather New York to create a visual vocabulary for IBM’s Smarter Planet campaign influenced by Paul Rand’s original design vision for the company

The tools of collaboration vs the tools of distraction-Thomas Courdec and Clement Vauched. Simplicity vs Complexity, continuity vs discontinuity, sharing vs individuality .. EyeMagazine 81

The tools of collaboration vs the tools of distraction-Thomas Courdec and Clement Vauched. Simplicity vs Complexity, continuity vs discontinuity, sharing vs individuality .. EyeMagazine 81

Sachin Teng editorial illustration

Sachin Teng editorial illustration

Paul Rand - evolution of the IBM logo

Paul Rand - evolution of the IBM logo

Delicious icons from IBM’s Smarter Planet advertising campaign by Ogilvy launched in 08/09.

Delicious icons from IBM’s Smarter Planet advertising campaign by Ogilvy launched in 08/09.

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