Paul Rand (1914-1996), IBM, lithograph in colours,1982.
Graphisme / Graphic Design
IBM Smarter Planet | The collaboration between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used billboards, advertisements, posters and more both nationally and internationally.
Icons & Logos
The tools of collaboration vs the tools of distraction-Thomas Courdec and Clement Vauched. Simplicity vs Complexity, continuity vs discontinuity, sharing vs individuality .. EyeMagazine 81
Up Global (non-profit based in Seattle offering resources and support to entrepreneurs at all levels.) | Moniker
The Cognitivie Puzzles Ogilvy campaign for IBM Software, yum! Illos by HORT & Carl De Torres.
It's interesting to see advertising helping people in every day situations. IBM has been killing it with their designs lately! IBM Turns Its Ads Into Useful Urban Furniture
IBM THINK Exhibit: Carl DeTorres-1
Classic IBM advertising | Good Design is Good Business
Four Corners, For Walls
IBM The Cognitivie Puzzles Ogilvy campaign for IBM Software, yum! Illos by HORT & Carl De Torres.