Paul Rand (1914-1996), IBM, lithograph in colours,1982.
Paul Rand's silouette is sooo creative! Take a close look and the texts to see what you can think of
NDA 2014 Communication Design winner Office - IBM Smarter Planet - on The National Design Awards Gallery
The Cognitivie Puzzles Ogilvy campaign for IBM Software, yum! Illos by HORT & Carl De Torres.
IBM Smarter Planet | The collaboration between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used billboards, advertisements, posters and more both nationally and internationally.
Office collaborated with Ogilvy & Mather New York to create a visual vocabulary for IBM’s Smarter Planet campaign influenced by Paul Rand’s original design vision for the company
The tools of collaboration vs the tools of distraction-Thomas Courdec and Clement Vauched. Simplicity vs Complexity, continuity vs discontinuity, sharing vs individuality .. EyeMagazine 81
Sachin Teng editorial illustration
Paul Rand - evolution of the IBM logo
Delicious icons from IBM’s Smarter Planet advertising campaign by Ogilvy launched in 08/09.