“Pure” is 100% pureed sea buckthorn berries, and nothing else….no water, no preservatives, no other juices added for flavor. Not only are you getting the entire benefit of the sea buckthorn berry and its 190 bioactive nutrients, you also get the most potent form of Omega 7 (aka Palmitoleic Acid) supplement on Earth. Vegan. Cruelty-free. Gluten-free. $39.95 at Sibu.com.