New Audi TT pre-launch teaser campaign / anticipation-builder. Press, Digital and DM. No budget. Logo already existed hi-res on their database. No up-sell needed – the car already had a 6-month waiting list. Imagery embargo from Germany – until launch date (database image). 'Best Regional Press Ad of the Year' – Campaign Magazine 2006. '5th Best Regional Press Ad of the Decade' – Campaign Magazine 2009.