The 3 dimensional packaging creates a wonderful sense of movement. The illustrations are surreal and evoke enquiry and interest. Whilst the label is extremely restrained a fantastical tone is created in the opaque blue layering.
The fact that this label folds out like a book and probably has information about the company inside, it really unique and inventive. They get to keep a simple design, but go more in dept once you untie the knot.
I am a total sucker for a great bottle label. I make purchase decisions based on labels all the time. This is La Cale Wine designed by Melanie Laviolette, I am especially suckered into this design for (Jam Bottle Design)