10 Facebook Business Tips Infographic, although I wholeheartedly disagree with #7. If you're going to make a post on any social network, stick around and be present. The longer a person has to wait for a response from a brand, their loyalty dwindles. Be present!
The ROI of Social Media - Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies.