This ad took a more serious twist for a more serious ad. Cyber-bullying is a big deal and showing the arrows stabbing the boy shows that cyber-bullying hurts. This advertisement creates a good relationship with what is being advertised.
Strong and yet simple visual message. The gender symbols act, in this case, as opposing forces in the point of view of the viewer, thus generating an instant reflexion about this problematic. The description at the bottom helps to reinforce the message.
This image depicts a strong and powerful message of sexual abuse. The black and white colours portray a dark and sad message, and the huge confronting hand against the small legs illustrates the dominance of sexual predators.