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Adobe Advertising Cloud for programmatic media buying
Video Advertising - TubeMogul, a real-time video exchange platform has found that the weekend is the best time the buy online video advertising as viewers tune in and prices are far below the average CPM they pay during the week. TubeMogul theorizes this may be because media buyers aren’t at their trading desks over the weekend.
Ad View Format Is Changing Significantly In 2013 [Infographic]
Viewable Impression. OnScroll, an UK-based ad tech start-up that claims to enables publishers, ad networks and agencies to serve 100% viewable ad inventory, has released an infographic that explains the definition of viewable impressions and highlights the wasted ad spend associated with display ads that are served but are not seen by website visitors in a visible area of their computer screen while they are on a website. #viewable #impressions