Book launch

As a traditionally-published author, it’s important to supplement your publisher’s marketing campaigns with your own promotions. This checklist can help!

When it comes to parties, I tend to roll large. Most of the time this is fine, but in terms of book launch events it may have backfired since my social tendencies and inability to turn anything down resulted in the world’s most over-scheduled book release day. I started off before sunrise with an insane TV segment where a morning show

Director of Marketing Hannah Ehrlich suggests five things authors can do while waiting for the release of their books.

How I self-published my first book and got over 10,000 downloads, even though I had virtually ZERO audience. It all came down to book launch strategy!

"Not worrying about seeming small got me where I am today."

Your book will have no readers and no impact, unless you get your book into the spotlight with a press kit.

Hello everyone and happy Friday to you! I'm so pleased to share some photos from my book launch party for the UK edition of Decorate Workshop , photographed by London-based photographer Lucy Lu . Most of these photos (unless noted otherwise) are from Lucy, thank you Lucy! The lovely party at Anth

If you’re like most authors I’ve talked to, you think your book would be great for two things: Christmas presents and New Year’s resolutions. So, a book launch in December or January sounds like a great strategy, right?But these are probably the most logistically difficult months in which to publish and launch a book. Believe me, we just lived through it!

A book launch can create urgency, excitement, and unstoppable momentum for your book. Learn the 6 essential elements of a winning book launch.