Brand consultant

Part 1 of what you can offer as a social media manager👇🏼 Not all businesses need social media management - sometimes they just need direction and a thought out plan 😍 And that’s where you come in! Instead of letting them slip through your fingers because you’re not sure what else you can offer 👏🏼 ✨ Design packages Perfect for businesses who still have time to be online and post content but are unsure of what they should post and why. They don’t have a clear understanding of their…

Photo about Some possible topics about consulting. Image of consult, audit, goal - 8215191

Brand essence is the heart and soul of the brand; it is its fundamental nature. And it needs to answer three questions. The why, the who, and the what. Let’s look at how Nike does it. Why: To bring inspiration and innovation to every athlete in the world. Who: Athletes and active individuals of all ages. What: High-performance athletic footwear, apparel, and equipment. Brand Essence: Empowerment through athletic excellence and innovation. The why, who, and what are foundational to und...

Want to stand out on social media and create more income in your business? Ready to increase client retention and lifetime value? It’s all in your branding and more specifically emotional branding. Learn how to use it in your business over on the blog.

Instead of jumping to the visuals, this is the first thing you need to do when branding your business.

🌟 The Importance of Brand Strategy 🌟 In the world of business, a strong brand strategy is essential. It's more than just a logo or a tagline; it's the heart and soul of your business. #BrandStrategy #Branding #BusinessGrowth #Marketing #GraphicDesign #DesignTips #CreativeStrategy #BrandIdentity #CustomerLoyalty #MarketingStrategy #SmallBusiness #Entrepreneur #Branding101 #DesignCommunity #BusinessTips #stallaid

Let’s get the facts straight, branding activities, such as designing your logo, building your website, or writing a mission statement, are not what creates your brand. Confused? This is because the brand itself lives inside the mind of the customers, so your business does not actually "create" the brand, but you can make efforts to influence the customer's perception of the brand.

Some of you asked me why Visual Expression was in red in my Complete Brand infographic. This is because both Brand Identity and Brand Presence are the most visible components of a brand. I have decided to expand on what Visual Expression means by diving deeper into these segments and showing their complete list of components. I hope this infographic helps you understand why your visual expression constitutes the largest customer touchpoint for any brand. Follow @kenny.kenray for more mind...