Brand personality

What is brand personality? How can it help your business? Which frameworks can help you craft one? Let’s find out here …

Defining brand can be confusing and overwhelming. We use this brand formula (clarity + personality + connection) to take the mystery out of what is a brand.

Brand archetypes are a powerful tool that brand strategists, graphic designers, brand designers, and marketers use to create messaging and marketing that connects with audiences, customers, and clients. Using marketing archetypes or personality archetypes gives online business owners and entrepreneu

Before you invest in professional branding for your health & wellness coaching business, read this. Listen, brand colors ARE important, but maybe not as important as you think they are. If you're just launching your health & wellness business, or still in the building phase, here are some mo

Personal branding identity for a graphic designer

This past month I decided to do a rebrand of my freelance studio. My old brand didn't feel connected to my work style or personality. But I wanted to keep the same theme using bird icons so that I wasn't tasked with creating a new mission statement and br…

Meet Ashleigh, the founder of Citrine & Sol. Citrine and Sol is a branding studio dedicated to helping women build authentic brands by embodying

Brand storytelling using archetypes based on Carl Jung and other's work is an easy, intuitive and effective way to guide your brand messaging.

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How to Build a Personal Brand When You’re an Introvert There are so many perks to being an introvert, but in the business world, it can make things a bit trickier. Check out this post for the best branding tips for introverts.