Colgate toothpaste

Remove 5 years of stains* using Colgate Optic White Advanced Hydrogen Peroxide Teeth Whitening Toothpaste. Use this hydrogen peroxide toothpaste with a 2% hydrogen peroxide-based formula to whiten beyond surface stains. Made with a cool Sparkling White flavor, Colgate Optic White Advanced Whitening Toothpaste effectively removes tea, coffee, and wine stains** so you can achieve a bright smile. *when brushing twice daily for 2 weeks **as shown in a laboratory study

Colgate® Optic White® Stain Fighter is a stain removal whitening toothpaste with micro polishing action to remove 5X more surface stains vs ordinary non whitening toothpaste, after 2 weeks of continued use

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Toothpaste falls under the Variety seeking behavior. The consumer involvement is low. Toothpaste comes in a variety of options all having different benifits. Customers are able to try a variety of products with little to no risk. (Grace O'Brien

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