Data driven

Visualizing music by gabriel faurè – pavane - carolina magro: If you need insights into what is going on with your business and developing a strategic plan for growth, then I can help you turn your raw d

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Storytelling is the message to drive value from your data, to stand out from your competitors and to connect with your customers. Storytelling is not just presenting your data, its a structured approach involving three key elements.

I’m continually surprised by the responsibilities and titles of new roles emerging within the ‘data profession’. Admittedly, this is fairly a nebulous concept and I suspect there are a variety of…

Data-driven Marketing Strategy: Spatial Analytics for Micro-marketing Organizations, often in their me-too hurry to adopt a new technology, just pour their old-wine (data) into a new bottle. What was originally called ‘sales-information-system’ in the good-old-days underwent many avatars before it became BI (business intelligence) and then off-late, it is time to switch again. The latest… Read More »Data-driven Marketing Strategy: Spatial Analytics for Micro-marketing

Oracle lets companies create identical database and infrastructure environments on premises and in the cloud, giving them a much-needed hybrid view of their data.

The key steps of data-driven decision making process - infographic

What is Business Intelligence? There are so many buzzwords that it's difficult to get a handle on. Here's a simple breakdown of what business intelligence is!

Great infographics balance data, information, & art to create a visual presentation that’s as educational as it is engaging. This is how to create your own.

Marketers can track business performance more closely than ever before. Reports that used to take weeks or months are now available practically in real-time. All of this can make marketers savvier. Better data can lead to better decision-making. But with noses buried in dashboards, marketers need to be careful not to miss the big picture.