Diamond clarity

Discover a stunning collection of real gold and diamond jewelry for men and women at our New York store. From designer watches to religious pieces, our selection includes chains, rings, bracelets, earrings, and custom jewelry for both men and women. Whether you're looking for a timeless piece or a unique design, we offer the highest quality jewelry features real gems.

But not why millennials aren't buying them.

Carat is measure of weight and is commonly confused to diamond size. Click here to find out why diamond carat is so important when buying a diamond.

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Learn about a diamond's 4Cs -- clarity, carat, cut and color. Make an informed decision at the Shane Co. by learning how the professionals buy diamonds.

GIA Diamond Grading Scales: The Universal Measure of Quality

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diamond shapes for wedding engagement rings | Diamond Facts