Green washing

As the demand for more environmentally-friendly home decor grows, unfortunately, so does the practice of greenwashing. Greenwashing is when a company conveys a false or misleading impression about the supposed sustainability of their products, manufacturing, or other business practices. Essentially, they're trying to capitalize on the positive public image a truly sustainable brand gets just to make more money. Today, I'll share some greenwashing examples in the home decor industry and ten…

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Companies are using green credentials both to cover up scandals and to boost profit margins.

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(1 March 2019. I wrote this more than a decade ago, but it’s still relevant.) I’m reaching retirement age. I’m also reaching the point of being tired of being told how green we are today and how ungreen we were in the past. Oh? When I was a kid: We didn’t all drive en mass […]

A post defining greenwashing, including greenwashing examples from the modern day. Also included are some tips for avoiding this practice!

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You'll see it everywhere - without knowing it! Unless you know what to look for. It might be as subtle as green packaging to make you think a product is "green". Read our tips and our examples so you won't be fooled again. #slowfashion #sustainability | ideas for sustainable fashion | greenwashing | ecofashion ideas | sustainable clothing | upcycled | Slow fashion movement | ethical fashion | fashion revolution

Greenwashing is all around us. Even if we don’t automatically realise it when we see it, it is there, day in and day out. They are nefarious statements we hear from brands, corporations and governments. We find greenwashed claims on packaging, in advertising, in the media and shared by online influencers. We come across them […] The post Greenwashing Examples: Claims Designed to Mislead appeared first on Sustainability Cubed.

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Greenwashing: the art of misleading consumers to make them think a product or service is environmentally friendly, when in reality, the company is using more resources on manipulating consumers, than actually applying green practices in their business. Greenwashing is observed when consumers choose the shampoo bottle w

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The downside of increasing demand for eco products has been a marked increase in greenwashing. In this article we cover what greenwashing actually is...

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