Guess campaigns

Shana for Guess, by Ellen von Unwerth

For their holiday campaign, the American clothing company cast a stunning blonde model who looks very similar to one of their biggest stars: the late Anna Nicole Smith who died in 2007.

Alessandro Dellisola reunites with Guess for its spring-summer 2018 campaign. This time around, Alessandro joins superstar Jennifer Lopez. Embracing a

Vintage ad for Escada by Marga Ley, featuring an orange fringe jacket and blouse and brown pants, from Vogue July 1990. Check out more from this 90s vintage fashion magazine, including a full flip through video & more scans.

After seeing a preview earlier in the season, Guess has revealed a full look at its fall-winter 2016 campaign starring Hailey Baldwin. Called 'Autumn Haze',

Guess is turning 35 this year and marking the milestone with the Guess Originals – 1981 anniversary capsule collection, fronted by Hailey Baldwin. Since 1981, creative directors the Marciano brothers have been transforming workwear denim into fashion wardrobe staples, some of which have been re-imagined for the anniversary capsule. Vogue selects some of the greatest Guess campaigns of the 1980s, 1990s and 2000s.

It's been 20 years (!) since the "wild child" made her debut as the face of Guess. See how many of these you remember.

<b>It's been 20 years (!) since the "wild child" made her debut as the face of Guess.</b> See how many of these you remember.

Model on the rise Gigi Hadid (Kendall Jenner's BFF) cements her It girl status with a new campaign for Guess