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Modernist graphic design
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Official site of graphic designer Paul Rand.
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Modernism refers to the broad movement in Western arts and literature that gathered pace from around 1850, and is characterised by a deliberate rejection of the styles of the past; emphasising instead innovation and experimentation in forms, materials and techniques in order to create artworks that reflected modern society. Modernism in graphic design uses legibility and has more of a minimalistic design to most of its art.
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Flowing Rhythm. This picture depicts flowing rhythm as there is repetition but instead of a regular pattern there is a movement of patterns.
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designed by Paul Rand
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By Raymond Gid (1905-2000) 1930 Duncan Yo-yo Paris hit the market in 1929 & quickly became an international sensation
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by Quim Marin www.quimmarin.com marindsgn
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Explore this photo album by Maryellen McFadden on Flickr!
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Josef Muller Brockmann
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