Nike retail

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Nike Shanghai // 2018 — Benjamin Kaplan // Creative Direction Nike Exhibition, Artsy Interior Design, Nike Retail, Sports Design Ideas, Popup Store, Retail Inspiration, Retail Concepts, Perfume Store, Commercial Space

Lead environmental graphics designer for the opening of the new Nike Flagship store on Huaihai Road in Shanghai. Art direction and design of all 365/evergreen brand moments within the environment including: entry installations/branding, a kinetic conveyor-belt sculpture in the 3F atrium, and interior graphics/storytelling moments throughout the consumer journey.

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