Share a coke

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a group of bottles of soda with the words share a coke campaign on it's side

Coca-Cola’s 'Share A Coke' campaign is a great lesson for marketers. Focusing on emotional appeal and social sharing can help a brand resonate with its target audience and help it achieve business goals. #lgsgyan #didyouknow. .#lestgoosocial #cocacola #coke #agencylife #brand #marketingagency #digitalmarketing

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two people sitting next to a swimming pool and one person holding a coca - cola bottle

Due to popular demand, Coca-Cola is bringing back its successful “Share a Coke” program with a new name — “Share an ICE COLD Coke” — as a reminder that nothing beats the summer heat quite like an ice-cold, delicious Coca-Cola. For the first time ever in the United States, the program will feature first and last names, while extending to 20-ounce PET bottles of Coca-Cola Life and Cherry Coke in addition to Coca-Cola, Diet Coke and Coke Zero. With a total of 1,050 names available – the most in…

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coca - cola advertises share a coke with others

Launched in June 2014 globally, Coke introduced a 3 month “Share a coke” campaign created by Ogilvy and Mather that had the 378,000 customer coke cans printed with various names on them besides numerous bottle wrappers. The objective behind the campaign was that 50% of the young and adult had not tasted Coke. The creative […]

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two coca - cola bottles with the words share a coke with

Share a Coke! Coca-Cola personalizes 800 million bottle labels The largest personalized brand campaign for Coca-Cola in Europe, Share a Coca-Cola uses variable-data printing to create 800 million custom labels. Coca-Cola... Read More

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