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Influencer Marketing - Ginzerr

Influencer marketing is a form of marketing that leverages the influence and reach of individuals (“influencers”) who have established large, engaged followings on social media platforms or other online communities. These influencers promote a brand’s products, services, or message to their audiences, often through sponsored content, product placements, or simply by endorsing them. Not more than a decade ago, influencers mainly included celebrities and well known personalities as well as…

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