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This guy is a prolific letterer and between his freelance work and personal projects for Friends of Type—a site he cofounded with friend Aaron Carámbula—there's no doubt that Erik has skills. While he initially studied design, Erik briefly thought he would take over his dad's masonry business—thankfully, he didn't. After a gallery internship, Erik was inspired to pursue what he truly wanted to do. Read on for the rest of his story, including how Friends of Type came to be, what he's working…

1. Keep It Simple For a really cool logo design, more is definitely not better. Simplicity is a valuable asset for a logo. Complex designs might seem cool, but they are not nearly as manageable as a simple design is because they aren’t as versatile and they are generally more expensive to reproduce. Furthermore, you […]

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