Swipe file

Here's where to find hundreds of thousands of real-life examples of everything from Facebook ads to landing pages to emails.

A swipe file is the dream for anyone who has to create content. Whether you are a content creator, solopreneur or business owner you should definitely create a swipe file. Not sure where to start? Over on the blog you'll find out what a swipe file is, why it will help you with your content creation and how to create your own. #swipefile #contentmarketing #contentcreation

Staring at a blank page again? We’ve all been there. It can be truly terrifying when you’re out of ideas, and there’s a deadline looming. It can be truly terrifying when you’re out of ideas, and there’s a deadline looming. But if you need inspiration for your next creative project, a swipe file can be […]

A list of psychological triggers from Joe Sugarman’s book “The AdWeek Copywriting Handbook“. You can use combinations of these to sell things better.

The largest analyzed swipe file collection of profitable marketing & rare copywriting examples. An exclusive community for smart marketers and copywriters.

In this guide, I’m going to teach you everything you need to know to consistently write high-converting email copy.

An exclusive example from our swipe file ... They Laughed When I Sat Down at The Piano by John Caples - one of the many profitable marketing & rare copywriting examples from our huge archive.

This is an interesting little article about writing good headlines from a newspaper article. It has a couple of interesting anecdotes that are very helpful. This is from the New Mexico Business Journal 2004.

A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file is a common practice used by advertising copywriters and creative directors as a reference of ideas for projects.

For centuries people have tried to formulate and templatize marketing strategies. Each formula doesn’t have to be followed precisely, but they are very useful for getting started and filling a blank page with a framework.