Wella blonde formula

Want to bring a soft and smooth touch to your clients? Try out these Cream Blonde Hair formulas and give your clients a light and shiny look! Scroll to get inspired...

Icy tones meet hints of ash in the stone blonde hair color trend; a shade that feels cool and cozy all at once, bringing richness to platinum looks.

What is it? Discover your best blonde with new WELLA colorcharm Permanent Crème Toners. From the creators of the #1 permanent toner in the US,* these 8 new crème toner shades let you neutralize brass and perfect your blonde with up to 90% less breakage.** With a selection of 4 icy blonde tones and 4 pastel blonde tones, you now have the freedom to express your creativity with subtle to bold blonde looks and perfectly even tone from root to end. **WELLA colorcharm liquid toner is the…

Blonde hair is a color that will never go out of fashion, but the endless shades can make it difficult to choose the right

Looking for some color inspiration? Introducing powdered blonde, the coolest new hue of the season. Discover 14 color ideas and how to get the look.

Discover the 10 best formulas for blonde hair with brown highlights for natural color blocking. Wellastore has all the tips you need. Read now!