The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust Posted on Tuesday, March 2014 Written by Courtney Seiter. Robert Plutchik’s famous “wheel of emotions” shows just some of the well known emotional layers.
Brand Archetypes are based on the archetypal theory of C. Jung, who claimed, that humanity can be divided into archetypal stereotypes, that stay the same over centuries. What archetype are you? And what is your brand?