Dick Strawbridge - I first started watching him on military programs and scrapheap challenge. He's a great character and also speaks a lot of sense about the environment and ways in which we can all help out.
From the website: "This is the one website you need to find out about truly sustainable food in the Greater Manchester area and the amazing work of community projects, independent shops, local growers and farmers.
Chris Townsend - although not strictly rock climbing and more general mountaineering and hiking, Chris is a famous gear tester and writes many informative blogs. He often reports on the ethics of outdoor gear and I find it really makes sense and does influence my decision when buying equipment.
Mountain Equipment responsible down sourcing - I've been aware of ME's ethical down policy since reading a label on a new down jacket. As i buy a lot of down, I feel responsible for checking the down is sourced correctly, with limited environmental impact and in an ethical way. I really respect brands who do this, one of which is ME, of whom do it very well I believe.
Black Diamond Equipment - not only a great producer of climbing equipment but also a company with a clear, well promoted and well known passion for clean climbing. They do not stray from the principle of producing high end goods with a low impact and I think this is very admirable. As the sport relies on, affects and promotes nature, I think its vital that all people/companies involved in climbing promote good ethics and positive environmental practices.