Jesse de Vries

Jesse de Vries

Jesse de Vries
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Day 40/100: dutch retail store HEMA. The famous HEMA (which stands for Hollandsche Eenheidsprijzen Maatschappij Amsterdam or 'Hollandic Standard Prices Company Amsterdam') was founded in 1926 as a dime store with everything having a standard price of 10 25 or 50 cents. The chain that has 700 stores in the Netherlands nowadays is characterized by relatively low pricing of generic housewares which are mostly made by and for the chain itself often with original design. The best known HEMA…

Day 40/100: dutch retail store HEMA. The famous HEMA (which stands for Hollandsche Eenheidsprijzen Maatschappij Amsterdam or 'Hollandic Standard Prices Company Amsterdam') was founded in 1926 as a dime store with everything having a standard price of 10 25 or 50 cents. The chain that has 700 stores in the Netherlands nowadays is characterized by relatively low pricing of generic housewares which are mostly made by and for the chain itself often with original design. The best known HEMA…