Food & Wine festival campaign (Australia) #ad #ads #design
Harvey Esparcia | #selfbranding negative space #logo #design
I feel like if I think about it too long, I want to say it's not easy to read. But then I realize that I knew what it was as soon as I saw it, so obviously its working. Being recognizable is very important.
Neat ad concept. I would add a smoke shadow to the gun and red ash to the cig as the only color
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