Guerrilla Marketing

Some outdoor/ non-traditional marketing that we here at Johnson Gray Advertising really admire.
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Kit Kat Guerrilla Marketing

30 Examples Of Guerrilla Marketing

Quick hit for Friday. I saw this outdoor ad for Kit Kat and wanted to share it. The ad is a park bench disguised as a giant Kit Kat bar, with the line "Have a break. Have a Kit Kat." It is a great idea and I like the execution of the ad, as the…

Folgers guerrilla marketing

Folgers Coffee displayed a pretty creative guerrilla marketing campaign by covering the city street's manholes with images of a top of a cup of coffee. When the steam rose from the sewers below, it appeared that a fresh cup of coffee was steaming up.

Guerrilla Marketing

An advertisement by Jung von Matt/Alster for watchmaker IWC. Bus straps have been fashioned from images of IWC’s Big Pilot’s Watch to allow bus travellers near the airport to try before they buy at Berlin, Germany. 16 more advertisements after the jump.

Some outdoor creative for the 3D King Kong Ride at Universal Studios

Universal Studio’s publicity stunt: huge footprints left in the sand on Santa Monica Beach, complete with a crushed lifeguard vehicle for the new King Kong attraction, which opens at the theme park this summer.

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