Last updated 3 years ago
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Dirty Is Clean. Don't Wash Your Jeans.
What can you do? Simply wash your jeans less. The Brooklyn Fashion + Design Accelerator is running a campaign under the hashtag #10Wears1Wash. If you wear your jeans 10 times before you wash them (rather than the average American's 2.3 times), you can reduce water usage by 77% over the life of your jeans.