Reuk / geur

Can a scent sell your home? | Property news
Top Ten Scents to Sell Your House! A recent survey by Air Wick looked at the nation’s noses and found baked bread the most popular scent, with a third (33%) selecting that homely aroma as the most likely to encourage them to buy a #house.
Using Scent as a Marketing Tool, Stores Hope It--and Shoppers--Will Linger
PRIMING: In this video clip, the WSJ explains how Cinnabon and other marketers utilize smells to influence customers via olfactory priming.
Infographic: How Retailers Subconsciously Sway Your Senses to Make You Buy More Stuff
Infographic: How Retailers Subconsciously Sway Your Senses to Make You Buy More Stuff | Adweek
Using Smell to Make a Sale
Best and worst scents used in residential real estate marketing, based on tests of scent vs. average sale in a home decor store. WSJ, 2013-02-15, page M10.