Maybe not in the main brand, but in some of the other deliverables (like the conference booklet, slide designs, etc.), it'd be cool to use a lot of white space and big margins to open up the design and reinforce simplicity.
Chaves- Category: Image and Type Good Times and bad decisions by Conrad Garner Screen printed design style that uses halftone. Love the bottle label and the entire concept. The bottle is beautifully illustrated as well.