Rwin Khaaraabi

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Rwin Khaaraabi
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Sock manufacturer Morrows Outfitters

Iris and John Lewis’s in-house visual merchandisers have worked on designs for PopUp Piccadilly, an initiative to help support British retail start-ups.

Just over two years ago, we launched a brand called Statement Sockwear. Our hope was to provide a brand that could make a statement and a difference. So, we partnered with an organization called 20 Liters that provides sand and membrane filters in Rwanda, Africa. What started as 10 sock designs and an idea now has over 70 designs and has contributed over 5 million days of clean water. Thank you for everyone who has ever bought a pair of Statement Sockwear socks.

Statement Sockwear socks make more than just a fashion statement by helping provide clean water in Africa.