King Willem-Alexander and Queen Maxima opens Holland Festival. King Willem-Alexander and Queen Maxima of The Netherlands attends the opening of Holland Festival on June 4 2016 in Amsterdam, The Netherlands. The Holland Festival is the oldest and largest performing arts festival in the Netherlands. It takes place every June in Amsterdam. It comprises theatre, music, opera and modern dance. In recent years, multimedia, visual arts, film and architecture were added to the festival roster.