ADA Accessibility Websites
Lawsuits over ADA website compliance are forecast to increase in 2021. "We expect a significant number of lawsuits alleging violations of the ADA and related state laws based upon the alleged inaccessibility of websites and mobile apps to the blind or people with hearing disabilities." #WebsiteADAcompliance #websiteADAlawsuits #WCAG
WordPress 5.5.1 Fixes Millions of Broken Sites
This should not have been a huge deal for actively managed WordPress sites, but small business people with self-managed WordPress sites should be inspecting their sites and getting their WP software updated. Low-cost hosting services do not always alert clients of trouble. #WordPressUpdates #digitalmarketingadvice
SEO Companies Refocus on Image Search - Big Change at Google | SEO Pro
News that bears repeating for website owners who want website images to improve SEO and drive up traffic. Google has removed the "view image" option in image searches, forcing searchers to visit the website where the image was presented to view it. Time to go back and reoptimize all your current images, if you haven't already!
Google's Aug. 1 core algorithm update: Who did it impact, and how much?
Google's August 1 algorithm update seems to be impacting medical and health sites more than others, though they will not confirm that. “As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well...changes to our systems are benefiting pages that were previously under-rewarded.” Google's advice: Stick to creating great customer experiences. OK.
GDPR compliance for web designers & developers
The new GDPR regulations in the European Union are not just a customer data managment challenge for EU-based website designers. If you are a Bay Area company that does business online with Europeans, you need to manage their data as if you were an EU company. There are eight (8) consumer rights that Europeans now enjoy that companies need to align with.
What is GDPR? Everything you need to know about the new general data protection regulations | ZDNet
If your business is the custodian of consumer data, you need to familiarize yourself with the new GDPR law now in effect in the European Union. Officially it only applies to citizens of the EU, but expect these standards to become universal over the next few years.
One reason voice search terms are going to take over SEM: "Virtual assistants are becoming more widely used by Americans...such as Siri, and voice-enabled speakers, like Amazon Echo. This year, 35.6 million Americans will use a voice-activated assistant device at least once a month. That’s a jump of 128.9% over last year."
How Voice Assistants Are Changing Local Search
The new, longer voiced search terms are double the size of text-based keyword phrases. So, the move to voice-based search through digital assistants like Siri, Alexa and Cortana impacts more than your website content. "Adapting your SEM to also focus on longer keywords, natural phrases, and a greater emphasis on local search will help your business take advantage of this shift," says the author of this LSAInsider piece.
What Really Works for Content Promotion in 2018
The viral impact of social posting is fading as networks get crowded with viral wannabe's. The long content marketing game of valuable content that is consistently promoted is ascending once more to the Content-is-King throne as the best investment! What articles sit in your blog that could be refreshed and re-purposed?
Google announces AMP for Email - delivering Accelerated Mobile Pages experiences to your inbox
Google is expanding the utility of its Accelerated Mobile Pages (AMP) formatting protocol to e-mail. AMP is designed as an open standard to help publishers have their pages load quickly on mobile devices. Adding AMP functionality to e-mail communications could really ramp up the ability of your e-mail recipients to respond in real-time through embedded apps that load and run quickly. This development is worth investigating!
Trends are irrelevant in credit union website design - CUInsight
This article talks about credit union website design, but the advice is apropos to all industries. Data-driven design, in sum, is keeping the focus on your own site analytics, and customer feedback. Competitive sites may look great, but provide poor UX upon entry.
The Story of 2017: Google Winners & Losers
Searchmetrics released its report analyzing organic search winners and losers for 2017, and had a surprising change in the rankings. But, "companies that focused on delivering quality content, either on differentiated and focused content or on the SEO structure of the site, saw big rewards in the world of Googledom," they concluded. That success factor hasn't changed in 12 months. #seopro #seotrends #mobilefirstwebsites #organicsearch
In 2018 web design will keep the responsive trend going, goosed on by Google's switch to #mobilefirst. But, per Forbes, web design will also keep moving towards eye-catching and active (think: video and animation.) SMBs will have to creatively move in that direction, even if not to the extent that their big-budget competitors do. Consumers acknowledge effort, and usually cut small businesses some slack. But to keep your customers impressed, you do have to make that effort!
The Rise of the Made-for-Instagram Museum
The instant capture of experiences, using #instagram and other social #capturethemoment media tools, have an ongoing lesson for businesses: How to be visually appealing to the point that people want to share? Solve that, and you win for the moment. Then you have to solve it AGAIN. Marketing challenges never end. “The world has seen an increase in these spectacle exhibitions that have really taken on a new dimension online,” says Jia Jia Fei, Director of Digital at the Jewish Museum of New York.