Meeting Peter Fisk - “The world around us is changing,” he says. “Power is shifting from west to east, large companies to small ones, mass markets to niches, business to consumers. It’s time for business leaders to change their thinking. It’s time to press the reset button.” He pauses to let his words sink in.
Meeting Melissa Fernandes Oliveira in São Paulo Today we’re meeting Melissa Fernandes Oliveira, the managing director of the Unique Hotel in São Paulo, though she is perhaps better known for her lifestyle blog Melfernandes.com.br and her reputation as an endless font of knowledge on good food and great destinations in Brazil and beyond. Anouk Pappers and Melissa Fernandes Oliveira
Meeting Natalia Kuracheva in Amsterdam. I’m sitting at The Kitchen on the top floor of the high-end department store de Bijenkorf in the heart of Amsterdam. I’ve just ordered a juice and decided to Google one of Russia’s top businesswomen, Natalia Kuracheva, who I’m about to meet.
Alpesh Patel in Cape Town. Alpesh Patel told me to meet him at Raleigh’s Cigar Bar at the Westin in Cape Town. I’m excited and kind of psyched I pulled it off: it’s almost impossible to pin down this busy pan-African entrepreneur, the man who has taken the continent’s market by storm with the first African mobile phone brand.
Meeting Jacques Graf von Polier in Moscow The next stop in our trip around the world in 80 brands is Russia and in the run-up to our trip we are talking to a number of visionaries and brand owners to get a feel for what’s happening in this country that remains a mystery to most of us.
Meeting Phil Thomas in Cannes. “Come on hurry up!” I tell Maarten as I pay for our caffe lattes. “What? Why? I was just getting comfortable!” he responds as he turns to look at the people strolling along the Boulevard de la Croisette. “Don’t you remember? We’re meeting Phil Thomas at 10!” Now I have his attention. “Hang on, you never told me this,” he says as he turns to me. “As in the Phil Thomas, the CEO of the Lions Festival?”
Marc Capra - CoolBrands Brazil “Recent history has seen a tremendous rise in affluence and luxury brands. More consumers with more disposable income are entering the luxury market and reshaping the profile of the luxury consumer. Due to the vast geographic and demographic shifts in wealth, the old rules of luxury marketing no longer apply.
My meeting Chad Smith - by Anouk Pappers We all look at the man and woman sitting at the table eating a salad. “Chad who?” I ask. “Chad… You know Chad the drummer of the Red Hot Chili Peppers,” Anouk replies, “I’ve been a huge fan of their music since I was 16. I’m sure it’s him!” “Well go say hello,” I say.
Lou Reed - "Take a walk on the wild side" At that point a door to the left of the stage opens and Lou Reed comes walking on, followed by two man. He walks straight to the chairs with the microphone and sits down. The room is echoes with the sound of shutters clicking and camera flashes. “This feels strange,” Reed starts, “it feels like I’m in the enemy camp. Advertising has always been the polar opposite of rock and poetry. And here I am, at an advertising festival!
“I used to hate advertising,” Pete says. “The idea that you’re using your power of persuasion, only to sell stuff to consumers.” “Interesting comment from an advertising expert and speaker at the world’s most important advertising festival,” I say. “What changed?” Maarten Schäfer (CoolBrands) and Pete Favat - Arnold Worldwide