An icon of the Brazilian fashion scene, Lenny Niemeyer started designing swimwear in the 1980s when she moved from São Paulo to Rio. It all started when she was looking for bikinis – for herself and for friends back in São Paulo – and was disappointed by the choice. “So I started designing them myself,” she says with a smile.
Personal Branding through Storytelling
The best way to build a strong personal brand is to give people something to talk about, creating talk value. On the other hand, over-self-promotion is not a good option either. There is another option… ‘storytelling’. You can write your story in a narrative form and an informal tone of voice.
I traveled to all the continents, admired many of the beautiful places on this planet, met interesting people and experienced the different cultures. And by doing so, changing the outcome of the sum of my actions. Changing the man who I was and who I want to be. - Maarten Schäfer -
A short overview on the project "Storytelling Expedition Around the World" By the founders of CoolBrands Around the World. Anouk Pappers - Brand Anthropologist Maarten Schfer - Storytelling Guru
Dubai Superlatives - A few thousand years ago you had to go to Giza, Egypt, to find the tallest manmade structure. The Great Pyramid was about 140 metres high and held the world record for over 4,000 years. In 1889 however, Gustav Eiffel designed his iconic tower for the 1889 Paris World Fair, the first structure to exceed 300 metres
Born to be Wild
Born to be Wild One of the things on my bucket list has always been to ride the Route 66 on a Harley-Davidson. Scenes of the Easy Rider movie enter my mind, where Peter Fonda and Dennis Hopper drive the long straight roads of the American Southwest. The plan is to start in Flagstaff, Arizona and drive all the way down to the Santa Monica pier, the end of the Route 66. And of course make a detour to the Grand Canyon and to Las Vegas.
The Route 66 on a Harley, meeting Bob Jeffrey in New York and Matt Levatich in Las Vegas... Around the World in 80 Brands!
Interview by Jeffrey Sterken | CitizenMag. - I met Maarten Schäfer and Anouk Pappers a year and half ago at a bloggers' event in Amsterdam. Truly passionate people with great interest in the stories behind the brands, they live storytelling. In this way, they bring the stories of the brands to life. After the launch of their new book ‘Around the World in 80 Brands’, I wanted to ask Maarten and Anouk about their inspiration for this new book, and vision on brands.