Use of white space within a letter, used for the main body of text. Grunge effect on a finished letter works well, with use of bold in finer text making it more prominent. Contrasting irony of the small capital text, to the larger lower case.
The creator of these logos has used a unique approach to typography. By playing with and arranging letters, very creative logos were formed. These simple, yet interesting logos are an example of the power that typography can have in design.
Bauhaus & International style - motto: necessities not luxuries promoting health and fitness durable, cheap, and attractive for average people at affordable prices man, machine, and nature in a state of equilibrium idealistic utopia (If only!