this logo is extremely minimalist but gets the point across very well. The I in time is transformed into the shape of an analog clock. because the logo is a simple black of white, it gives the onlooker a very simple futuristic feel.
These use of multiple z's which is often placed with the idea of sleeping, help emphasize the word Lazy. Even though lazy isn't spelled with multiple Z's the reader can figure out what the word is due to the subscript z's.
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Zentangle DIY ink bubbles tutorial by on deviantART . great inspiration for when I'm drawing and can't figure out what pattern I want to use next. Which happens more often than I'd like to admit. -- what a great idea!