The name Lego comes from the Danish phrase Leg Godt, which means ‘Play Well’. Incidentally it also means ‘I assemble’ in Latin.The Lego website had an average of 11-million individual visitors a month, with an average dwell time of approx 22 minutes (4). The Lego club has 3.5-million members worldwide. On average there are 62 Lego bricks for every person on Earth and approximately seven Lego sets are sold each second. There are 915,000,000 ways to combine six Lego bricks.