Nice advert by the Vermont Department of Health, warning pregnant women about the effects that smoking can have on their babies and encouraging them to quit. Really hate selfish women who continue to smoke and drink, or worse, during pregnancy.
I dont know if this is the point of the ad, but the Guinness cup remind me of female legs walking. If so, it is totally the idea of sex appeal behind this ad. The lighting is awesome and it works well.
The Sneaky Psychology Of Advertising -- This infographic runs through a list of psychological tricks that advertisers use to get the consumers attention. It illustrates how brands tap your subconscious and the words they use to target a specific audience.