If You Love Your Brand, Set It Free — Smashing Magazine
RESOURCE // "If You Love Your Brand, Set It Free" // Our postmodern society is more fluid and diverse — a world bursting with myriad electronic media and display capabilities. A contemporary brand identity must reach beyond its visual manifestation in print or TV, to encompass how the brand speaks across a multitude of technology platforms, how it interacts with its audience and how people experience it at an emotional level.
